Haute Secret Shoppers: a multimodal AI stylist for luxury fashion
The challenge
UK platform Haute Secret Shoppers aggregates designer inventory from major luxury retailers into one catalogue — a very complex taxonomy keyword search can’t cope with. And its shoppers don’t think in filter menus: they describe a moment (“wedding guest”), a vibe (“boho”), or simply show a photo of what they want.
The play
We built the platform’s AI layer end to end — categorizing, attributing, and embedding every product — then put a stylist named Ellie on top:
- Semantic search on Qdrant vector retrieval — it understands product meaning, visual style, occasions, and trend language, with brand, color, size, price, and sale filters layered straight into the results
- Ellie, a live-chat stylist powered by large language models (OpenAI + AWS Bedrock), asks clarifying questions and remembers context across the whole shopping session
- Multimodal queries — text, image, or voice, in any mix — backed by AI vision tagging that classifies every product image to keep search and styling accurate
- Agentic outfit generation that anchors on a starting piece, enforces real styling rules, self-corrects against budget and style constraints, and lets shoppers swap any single piece of a look
- An AI wardrobe — photograph your own clothes so styling accounts for what you already own — plus a peer-to-peer preloved marketplace served by the same AI search, with direct add-to-cart and checkout from results
The result
Live in production on Haute Secret Shoppers: ask for “top-handle bags with a tassel” or upload a sneaker photo, and refined, shoppable results come back across new and preloved designer stock — the deepest AI build in our portfolio, and the pattern transfers to any large catalogue.
Qdrant vector search · OpenAI + AWS Bedrock · Multimodal (text · image · voice) · Agentic outfit engine
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